Pay-for-Performance Lead Generation for Agencies and B2B Companies
Get 5-20+ QUALIFIED, Booked Meetings Per Month on a Pay Per Performance Basis
- Qualified leads booked directly on your calendar
- Only pay if your qualified lead:
- Matches your ideal industry
- Is a decision maker in the company
- And attends the scheduled call/video meeting
We use this exact system to book calls for our own business because it WORKS. In fact, there’s a good chance you’re on our website now because of our own outbound lead generation system.
Who We Work With
We mostly work with B2B Digital Agencies, but have found success with other businesses that focus on monthly B2B packages.
You are a good fit for our service if:
Your Service/Product Cost is $1,000+ per month
You Have Case Studies and Real Results
You Can Handle 5+ Additional Meetings a month
Yes, I Want Sales Appointments With Qualified Leads.
How It Works
We use high volume, targeted, outbound email campaigns to reach targeted decision makers at thousands of your ideal companies every month.
Most organizations that try outbound email send a couple hundred emails a day that land in spam, they get no results and then they move on to someting else. The reason it doesn’t work is because your prospect Doesn’t. See. Your. Email.
Our sophisticated tech stack ensures that the emails we send end up in the inbox, and NOT in spam, at scale.
Instead of sending hundreds of emails from one email or even one domain, we spread out the emails across multiple domains and email accounts. We typically use around 30 Gmail + Outlook Accounts.
We also cover the monthly costs of the email accounts and the yearly costs of the domains.
We typically send 30,000+ emails per month and regularly get an inbox placement rate of over 95%.
That’s up to 30,000 targeted prospects that get to see your offer in their inbox, EVERY MONTH.
Step 0
Onboarding and ICP
On signing up with Hawkeye, we begin our comprehensive onboarding process, which is usually about 60 minutes.
During this time, we do a deep dive into your business, your value proposition, your Ideal Customer Profile (ICP), what industries do you target and many more variables.
We use this information to craft a profile of the person we will be reaching out to and begin to develop a strategy to approach the lead generation process.
Comprehensive Onboarding
Requirements Planning
Ideal Customer Profile Creation
Targeted Industries
Step 01 (Day 1 to Day 7)
List Building and Email Copywriting
Lead List Building: These are the decision makers at the companies you are targeting, usually owners and C-Suite. We have a very thorough onboarding process that we use to find out who you’re targeting, and then we use various lead sources to find the best candidates to contact.
Creating the Email: The most important part of a successful outbound strategy is getting a cold friendly offer. It’s all in the phrasing and the approach your offer takes. Since we send such a high volume of emails, we A/B test a number of angles and approaches in the email script to see what’s workting the best.
List Building and Sourcing
Lead Contact Information Verified
Domain Tech Setup (SPF, DKIM, DMARC)
Email Setup and Warmup
Initial Campaign Creation
Step 02 (Day 7 to Day 30)
Ramp Up-
Leads Start Coming In
After all copywriting is done, we launch and ramp up the campaign sending across 30+ email addresses. Leads usually start coming in in the first week after campaign launch.
We monitor the responses through a uni-inbox system, and book interested leads directly to your calendar and you ONLY pay for the qualified leads that show up.
Leads Start Coming In
Book Directly on Your Calendar
Pay For Performance
Step 03 (Day 30 +)
Campaign in Full Swing
As we generate more and more data, we continually test different angles and approaches to get the best results. We also maintain the sending reputation of the domains/emails and replace email addresses/domains at risk of falling into spam.
At this point, leads are constantly coming in!
Replace Emails at Risk of Spam
Maintain Sending Reputation
Continual A/B Testing of Campaigns
Yes, I Want Sales Appointments With Qualified Leads.
Client Results
15
Average Number of New Monthly Leads
Our average client sees an extra 15 new, qualified leads in the first 45 days of working with us.
75%
Show Up Rate
Of the hundreds of leads that we book for our clients, an average of 75% of them show up to the scheduled call. And again, you ONLY pay for the leads that show up.
$4,000
Average MRR Added
Our average client adds an average of $4,000 MRR in the first 3 months of working with us.
Frequently Asked Questions
What Does Pay-Per-Performance Mean?
Simple: You only pay for the qualified leads we generate. A qualified lead is:
- a qualified decision maker at the company
- fits your target industry
- shows up to the scheduled call
What is Your Cost Per Lead?
We charge a flat $100 per qualified lead.
What is the Setup Fee For? I Thought you Only Charged For the Leads...
Our setup fee is a one time payment to cover the upfront costs associated with setting up a campaign. This covers domain hosting for 10+ domains, 30+ email accounts, and leads for your campaign.
You will only ever pay the setup fee ONCE, and we will keep paying the monthly cost of the email accounts.
Even if you pause the campaign with Hawkeye, you can restart at any time without paying the fee again.
Who Pays for the Monthly Email Registration?
We cover all the costs associated with domain hosting, and ongoing registration. It usually works out to about $400 a month in free value!
Do You Have a Free Trial?
After signing up and getting set up, the first 3 leads are free!